CASE STUDY
Clear Sky Collective x
Pinterest
Helping Pinterest leverage brand partnerships whenever there is an exciting new product feature or campaign to amplify.
Highlights
01.
Conceptualized and launched “The Goods,” which allowed 27 unique brands across 3 countries to sell limited-edition items only through Pinterest. Clear Sky Collective secured brands such as Outdoor Voices, Mented, Brightland, Maude, & more to participate.
02.
In this first-of-its-kind activation, shoppers on Pinterest could find anything from candelabras to dungarees through the shopping spotlight, daily inspiration, and an in-app pop-up module.
03.
Marketing & promotion included organic and paid social, targeted press, and cross-promotion via 12 Pinterest Creators & Influencers.
04.
Later, this inspired “The Goods Live,” whereby The Goods partnered with either a brand or an influencer to drop their product live on Pinterest TV. Participating brands and talent included Crown Affair, Lewys Ball, Glamzilla, Dana Patterson, and more.
